The client wanted a new volleyball organization that catered to girls of all ages with a fresh new focused approach and with a sports community and family approach. She was passionate about her new venture and wanted a new look to match that passion.
By responding to the clients needs, we developed a strong brand identity that spoke to her target and at the same time separated herself from the competition. The resulting brand ads also added a new look rarely seen within the volleyball community. We created a high-level approach to the ads leaving a lasting impression.
The Phoenix Volleyball identity has made it's mark in OVA with an ongoing presence.